Night of the Crystals Festival Branding

Adobe Illustrator, Adobe InDesign
Poster, Ticket, Event Badges, Merchandise, Promotions

The Night of Crystals is an enchanting festival held annually in the heart of New Orleans, Louisiana created to connect people through ancient energies of crystals, astrology, and tarot. The festival draws inspiration from the city’s mysterious cultural history, specifically the legacy of black magic and spiritualism. Aimed towards a niche–but growing–audience, The Night of Crystals provides a festival experience that offers events (tarot readings, workshops, grounding), live music, and a community to both celebrate and educate on the importance of energy healing and spirituality.  

The branding for The Night of Crystals needed to reflect both the historical significance of the location and the growing popularity of the mystical arts. Design elements were chosen to evoke feelings of mystery, spirituality, and inclusivity while keeping roots in New Orleans’ eclectic aesthetic. The festival’s color scheme relies heavily on chartreuse green and bright purple on dark backgrounds to highlight repeating magical themes and the night-time atmosphere of city life. Illustrations of crystals, tarot cards, and celestial bodies encourage a sense of mysticism and craft to evoke the mood of the event before, during, and after it takes place.