Carmeleon: Self-Healing Auto Paint

Adobe Illustrator, Adobe Photoshop
Poster, Packaging, Brochure, Social Media, Merchandise

Carmeleon: Self-Healing Auto Paint was a speculative branding project created to hypothesize the future within automotive companies. Speculative design explores potential future scenarios and possibilities, focusing on imagining and questioning the future rather than creating products for immediate commercial use.

The self-healing aspect of the paint works by adding specialized polymers in the paint formula that allow physical energy to converted to chemical energy powered by the sun. The product targets new car-buyers interested in technology, innovation, and sustainability on a daily basis. The product could be purchased as an additional package through car dealerships.

“At Carmeleon, our mission is to revolutionize automotive care by providing innovative, high-performance products that empower our customers to maintain and enhance the beauty of their vehicles. We are committed to delivering cutting-edge solutions, like our self-healing auto paint, that combine modern advanced technology with exceptional quality.”

A light-to-dark green gradient was used across deliverables and branding to enhance the ideas of transferring energy.
Highlights, callouts, or accents are often seen in bright yellow to encourage the importance of sun to the process.